Designed and developed a style guide and visual identity for an online gym apparel brand, establishing a cohesive and distinctive brand presence. This included creating the logo, defining a versatile colour palette, typography and designing key components for the website.

Ensured consistency across all digital assets through visual elements and usage guidelines, resulting in a minimal, yet recognisable brand aesthetic. The design approach prioritised both visual appeal and usability, supporting an intuitive, user-friendly experience that enhances engagement and aligns with the brand’s target audience.