Contributed to the brand refresh and evolution over four years, helping establish a scalable design system that strengthened consistency across marketing, digital, web, packaging, and all other campaign assets.

Collaborated with marketing teams and external agencies to evolve the brand's distinctive visual identity and mascot, creating engaging, recognisable creative that spoke to it's audience with personality.

Applied the design system across large-scale integrated campaigns, delivering cohesive visual communication while ensuring the dodo brand cuts through in a fun and quirky way, in comparison to other market competition.

This work assisted the increased brand awareness and recognition through the delivery of high-impact creative across multiple channels, reinforcing a strong, memorable, and trusted brand presence.