This packaging design brief focused on creating a sustainable and brand-aligned packaging solution for a sub-brand of Trek. The selected product was a set of bike lights (front and back), designed under a proposed sub-brand called ADV TREK. The brief emphasised eco-friendly, user-friendly packaging that communicated technology, functionality, and minimalism, aligning with Trek's aesthetic.

Conducted research on packaging trends, competitor products, and consumer preferences—targeting urban riders aged 28–40 who value quality, and sustainability. The final design featured a recyclable cardboard structure, clear product information, minimal graphics, and geometric shapes inspired by Trek’s branding.

The packaging was tailored to highlight product features like light modes and recharge time, while reinforcing the brand through strategic logo placement, colour application and sustainable materials.