Assisted in the iPrimus brand refresh, applying new visuals that aligned with the direction set by the
brand team.

Collaborated with an external agency, achieving a brand style that was more contemporary. This included working with new colours palettes, imagery and various visual elements that all carried consistency across multiple formats. This refresh also included attending photo/video shoots to ensure the talent and content were appropriate for upcoming creatives.

These formats included redesigning social and affiliate assets, packaging, and edm comms to align with the refreshed visual style.